Insights
Notes on building software worth keeping.
Perspectives from our design, engineering, and AI teams — practical, opinionated, and free of hype.
Design
Designing for the first five seconds
The opening moment of a product decides whether the rest of it ever gets a chance. Here's how we design for it.
Jul 10, 2026 · 6 min readEngineeringWhy we bet on Next.js and Payload
The stack decisions behind sites that stay fast for users and easy for the teams who edit them.
Jun 22, 2026 · 8 min readAIShipping AI features without the hype
A practical checklist for adding LLM features your users will actually trust.
May 30, 2026 · 5 min readDesignThe quiet power of a design system
Design systems don't just make things consistent — they make teams faster and braver.
May 8, 2026 · 7 min read